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January 2017

Is thinking about energy bills just too stressful? New research finds stress caused by energy switching research makes consumers quit the process

Customer experience specialist Experience Insight has conducted research into levels of stress experienced by consumers when trying to switch utility providers – and the results show that it’s the research itself that presents the biggest hurdle. Experience Insight has developed a unique process using scientifically proven techniques to identify the moments that stop people buying; …
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Experience Insight Announces Launch of Tripping Point Index – specialist agency develops the first wholly objective measure of customer experience

Customer experience agency Experience Insight is launching the first product from its dedicated retail experience research facility, Experiments in Experience. The Tripping Point Index is a comprehensive, scientific measure of the physiology of customers as they negotiate a retail experience. It provides an objective assessment of the actual moments when customers get stressed – the …
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