The Nasims halal baby food brand was founded in Norway in 2010 by Nasim Rizvi, a Norwegian mother of 5, of Pakistani origin. Ever since she had her first child she has been struggling to find halal baby food so she started making it herself. Nasim realized she must not be the only Muslim mum with this problem and this is what inspired her to start her own halal ready-made baby food business.
Pilotmax is responsible for supporting the UK trade launch, raising awareness of the brand among the retail audience. We are also charged with raising awareness of the brand among consumer audiences, targeting the consumer media including print, broadcast and online, and social media platforms.