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RESEARCH BY VENUE REVEALS CHANGING SHAPE OF WEDDINGS

Research by East Sussex wedding venue Wadhurst Castle has revealed the changing shape of modern weddings.

Whilst in the past morning weddings were the norm, the most popular time of day for a wedding at Wadhurst Castle is now 2.30. Wedding co-ordinator, Georgina Hovey, says: “We have seen an increase in couples extending their day with a party in the evening for additional guests – in fact three quarters of the weddings we hold here now do this. I think this may be why the ceremony itself is later, so it can be a seamless series of events from wedding ceremony, to wedding breakfast and ‘after party’, thus keeping the momentum going, and the excitement high!”

The research has also revealed how couples are looking to express their individuality on their big day with specific themes – vintage is a popular choice – and strict colour schemes. “It is not uncommon now for guests to be asked to dress in a specific style and colour palette in order to create a co-ordinated look in the photographs,” says Hovey.

Whilst brides are typically choosing elegant slim line gowns – sleeveless but not strapless – grooms are getting in on the act too – increasingly shunning traditional top hat and tails for bespoke jackets and suits. ”So much attention is always focused on the dress”, says Georgina Hovey “and I think grooms are thinking ‘why should the bride have all the fun?’ so they are having jackets designed and made to order, coordinating with the theme and colour palette of the event.”

Wedding catering is also seeing some changes with barbecues becoming increasingly popular for summer weddings. “Our gardens and parklands are spectacular so barbecues work particularly well, allowing guests to mingle in a beautiful outdoor setting,” says Georgina Hovey.

Whilst larger (typically 150 people) Saturday weddings are still the most popular choice, Wadhurst is seeing an increase in Friday weddings (when the cost of venue hire is lower) and smaller events, often for more mature couples or those marrying for a second time.

Hovey says: “Wadhurst lends itself perfectly to large or small weddings. We can accommodate a small wedding easily in one of the exquisite rooms within the castle.”

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Notes to Editors:

Wadhurst Castle is situated in East Sussex and commands magnificent panoramic views of the beautiful Sussex countryside. Built in the Regency period between 1818 and 1820, the castle is a family home, jointly owned by the Fitzgerald and Clough families. The castle is a licensed venue for weddings and civil partnership ceremonies and provides a beautiful backdrop for couples to create their own unique event – exactly the way they want it.
www.wadhurstcastle.co.uk
Wedding Photography

Jane Herbert
Pilotmax
020 8334 0200
Jane@pilotmax.co.uk